Utility tokens, also known as app coins or user tokens, offer future access to certain goods or services. Startups utilize utility token ICOs to gather funds for their blockchain projects’ development. In return, users can buy future access to these services, frequently at a lower price than the completed product’s listed price.
By generating utility tokens, startups can trade “digital coupons” for the service they’re developing, similar to how vendors accept pre-orders for a product that might be accessible only weeks or months later.