Video hosting platform Rumble, which positions itself as a decentralized alternative to YouTube, has announced the launch of a new feature — a cryptocurrency tipping mechanism for content creators. Users will soon be able to reward their favorite authors directly using Bitcoin (BTC), the USDT stablecoin, and XAUT, a token backed by gold.
How the Tipping System Will Work
The new crypto tipping feature will allow Rumble users to send rewards to video creators directly through the platform — without intermediaries or bank fees. The mechanism is integrated into Rumble’s interface and supports instant transfers in popular digital assets.
In the initial testing phase, several creators were able to try the feature, including lawyer and video blogger David Freiheit, known online as Viva Frei. According to him, the process of sending and receiving tips is “intuitive and fast.”
The full rollout of the feature is scheduled for mid-December 2025, following the completion of testing and wallet integration.
Tether’s Role and Investments in Rumble
The leading stablecoin issuer Tether played a key role in developing and implementing the tipping mechanism. According to company data, Tether owns about 48% of Rumble’s shares, which are publicly traded on Nasdaq under the ticker RUM.
In 2024, Tether invested $775 million in Rumble’s development, positioning the platform as a promising YouTube competitor in the space of uncensored, creator-driven video content with enhanced monetization options.
Tether’s CEO Paolo Ardoino commented on the initiative:
“Our goal is to prove that we can convince Rumble’s 51 million monthly active users — mostly Americans — to use stablecoins. This will demonstrate the maturity of digital finance even in the United States, the country with the world’s most developed banking system,” said Ardoino.
Rumble’s Crypto Reserves and Growth Strategy
According to Bitcoin Treasuries, Rumble currently holds 210.8 BTC, valued at approximately $23.6 million at the time of publication. These assets form part of the company’s crypto reserve strategy, aimed at maintaining financial stability and signaling long-term confidence in Bitcoin as a store of value.
Looking ahead, Rumble plans to further expand its integration of cryptocurrency tools — from micropayments for content to in-platform tokens and NFT features.
Tether’s Upcoming Stablecoin — USAT
In addition to its partnership with Rumble, Tether will introduce a new stablecoin called USAT in December 2025, specifically designed for the U.S. market. The token will comply with the GENIUS Act, a regulatory framework governing digital assets in the United States.
USAT is expected to become a primary stablecoin for integration across American online platforms, including Rumble, and will be fully backed by U.S. dollar reserves.
Market Impact
The launch of Bitcoin tipping on Rumble highlights the growing interest in decentralized content monetization and the increasing penetration of cryptocurrency into mainstream digital services.
Through its partnership with Tether, Rumble becomes one of the first major video platforms to implement native crypto payment support, setting a precedent for Web3-oriented monetization.
This move could act as a catalyst for wider adoption of Bitcoin and stablecoins in the online content ecosystem while reinforcing Tether’s role as a strategic investor in Web3 infrastructure.
