Following the announcement of a strategic partnership between Trump Media & Technology Group (TMTG), Crypto.com, and SPAC company Yorkville Acquisition Corp., the price of Cronos (CRO) surged 25%. The new alliance promises not only an increase in capitalization but also the creation of an entire ecosystem tied to digital assets.
$6.4 Billion Deal: Structure and Scale
The partners signed a definitive business combination agreement and announced the launch of a new entity — Trump Media Group CRO Strategy, Inc. Its main focus will be the formation and management of digital assets, with priority given to investments in Cronos (CRO).
A key element of the deal is the planned listing on Nasdaq. Yorkville Acquisition Corp. will file an application to list Class A common stock under the ticker MCGA, an acronym echoing Donald Trump’s famous political slogan Make America Great Again.
Treasury and Financing Sources
According to the agreement, the new entity will manage an impressive pool of assets:
- 6.3 billion CRO tokens — around 19% of total supply, valued at $1 billion;
- $200 million in fiat;
- $220 million in mandatory warrants;
- $5 billion credit line for future investments.
In total, the combined treasury of the new company will exceed $6.4 billion.
Strategic Vision
According to the press release, the strategy of Trump Media Group CRO is to create a sustainable digital reserve based on Cronos (CRO).
TMTG plans to integrate CRO into its key products:
- Truth Social — the social network positioned as an alternative to Twitter/X;
- Truth+ — the streaming platform.
Crypto.com will provide the infrastructure for crypto wallets and payments.
Background of the Partnership
This is not TMTG’s first step into cryptocurrencies. Back in March, the company and Crypto.com signed a memorandum of understanding to launch a series of exchange-traded funds under the Truth.Fi brand. That news also spurred CRO’s growth, with the token rallying nearly 30%.
TMTG itself has been active in financial markets. In May, it raised about $1.5 billion through stock offerings and an additional $1 billion via convertible bonds. The proceeds were earmarked for Bitcoin purchases, signaling a long-term bet on crypto assets.
Parallel Investments: Betting on Prediction Markets
Alongside the deal with Crypto.com, the Trump business empire is expanding into other segments of digital finance.
Axios reported that venture fund 1789 Capital, partnered with Donald Trump Jr., has invested in the blockchain-based prediction market Polymarket.
Journalists noted the fund invested a “double-digit million-dollar sum.” Previously, Founders Fund valued Polymarket at more than $1 billion.
As part of the deal, Donald Trump Jr. will join the company’s advisory board.
Regulatory Landscape and IPO Prospects
Negotiations between 1789 Capital and Polymarket began 18 months ago, but investors waited until the U.S. regulatory environment for prediction markets became clearer. Now, the fund sees Polymarket as a potential IPO candidate.
1789 Capital’s portfolio also includes investments in SpaceX and Anduril, highlighting its strategy of backing breakthrough projects with high growth potential.
Context: Trump, Crypto, and Politics
The Crypto.com deal fits into TMTG’s broader strategy of diversifying and strengthening its financial base through digital assets.
Donald Trump has previously expressed interest in cryptocurrencies, and during his presidential campaign his team actively used the crypto narrative to energize supporters.
Integrating CRO into the TMTG ecosystem could give the token additional utility and provide the company with a new source of capitalization.
Conclusion
Trump Media & Technology Group is making a decisive bet on blockchain and digital assets. The creation of a dedicated entity focused on Cronos, combined with parallel investments in prediction markets, shows that the Trump empire aims to secure a position at the intersection of media, finance, and Web3.
In the coming months, markets will closely monitor the progress of the deal, CRO’s price dynamics, and the potential IPO of Polymarket.
